Zhongshan Muya Actively Expands Overseas Market, Launching New Journey for Catering Furniture
In recent years, as competition in China's catering furniture industry intensifies, Zhongshan Muya Co., Ltd. has leveraged its keen market insight to proactively implement a "going global" strategy, fully expanding into overseas markets and showcasing the strength and demeanor of Chinese catering furniture enterprises on the international stage.
Since its establishment in 2017, Zhongshan Muya has remained dedicated to the R&D and production of catering furniture. With solid craftsmanship, eco-friendly materials, and diverse styles, it has built a good reputation in the domestic market. The company selects high-quality woods such as maple and black walnut, combines them with German Henkel glue and Taiwan Dabao paint to ensure products feature both durability and environmental protection. Its standardized mechanical production processes and fully automatic machine edge-banding technology, coupled with personalized customization services from professional design teams, meet the needs of different catering spaces—foundations that lay a solid groundwork for overseas expansion.
To better adapt to overseas market demands, Zhongshan Muya has established a professional international business team to deeply research the catering cultures, consumption habits, and market access standards of different countries and regions. For the preference of European and American markets for simple and stylish styles, the company has increased R&D of modern minimalist and industrial-style product lines. Facing the Southeast Asian market's pursuit of cost-effectiveness, it has optimized production processes and launched cost-effective product series. Meanwhile, it actively participates in international renowned exhibitions like the Cologne Furniture Fair in Germany and the High Point Market in the U.S., building direct communication bridges with overseas clients. At the Cologne Furniture Fair, Zhongshan Muya's new Chinese-style catering furniture, which integrates Oriental aesthetics with modern design, attracted numerous overseas purchasers with its unique modeling and exquisite craftsmanship.
During market expansion, Zhongshan Muya emphasizes brand building and service enhancement. The company strengthens international brand promotion through establishing an English official website and optimizing overseas social media operations. It provides overseas clients with one-stop services covering product design, manufacturing, and logistics distribution, addressing clients' concerns. Currently, its products have been exported to countries and regions including the U.S., UK, and Singapore, and it has reached cooperation with multiple overseas catering chain brands. Among them, a long-term cooperation agreement signed with a Singaporean chain catering enterprise is expected to bring annual orders worth millions of US dollars to the company.
"Expanding into overseas markets is a crucial strategy for Zhongshan Muya to achieve sustainable development. In the future, we will continue to increase R&D investment, continuously launch new products meeting international market demands, strengthen cooperation with overseas distributors, improve the overseas sales network, enhance brand international influence, and enable more overseas consumers to use high-quality Chinese catering furniture," stated the person in charge of Zhongshan Muya Co., Ltd.
With the continuous improvement of its overseas market layout, Zhongshan Muya is steadily advancing on the path of internationalization, poised to become a shining name card for China's catering furniture industry on the world stage.
